We have a network of distinguished advisors who are based in different parts of the world. The names and profiles of our advisors will be added here gradually.
Dr Rui Guo (Law)
Ms Dawn Zhang (Business)
Dawn Zhang received her MBA from Harvard Business School
(HBS) and BA in Economics and Biochemistry from Mount Holyoke College. She is interested in making use of technology and management skills to transform the education field. Prior to HBS, she worked for an executive search firm based in Shanghai. Now she works in project management and corporate strategy at Volkswagen Group China in Beijing.
Professor Ivo Vlaev (Cognitive Science & Behavioural Economics)
Ivo received a DPhil in Experimental Psychology from the University of Oxford (St John's College) and MSc in Cognitive Science and BSc in Psychology from the New Bulgarian University.
Previously a Senior Lecturer in Behavioural Sciences at the Faculty of Medicine, Imperial College, London
, Ivo is now a professor at the Business School of Warwick University
and a visiting professor at the Faculty of Medicine. He has published extensively on cognitive science and behavioural economics through peer-reviewed academic journals, book chapters and government reports. His research focuses on human decision making in various important domains, e.g. social, financial, medical. Specific research topics are risk attitudes, behaviour change, consumer psychology, behavioural finance, cooperation, and well-being. It is a convergence of psychology, neuroscience and economics, which achieves results that none of the disciplines can achieve alone.
Ivo is also a co-author of the UK Cabinet Office MINDSPACE report
, which provides a framework for designing effective policies by utilising the latest insights from the field of behavioural economics. MINDSPACE
is widely used across both local and central government and in the commercial sector.
Ivo's previous consulting work related to consumer's risk perception funded by the Institute of Actuaries, London. He has also worked on consulting projects on consumer price perception, consumer trust, and brand memory funded by large retailors. His recent work with various public organisations is on applying behaviour change principles to changing people's decisions about their health, finances and the environment.